Dunkin Donuts Braylon Donut Campaign
May 13, 2018 - May 19, 2018
Charlotte Dunkin’ Donuts to Sell a “Braylon Beam” Donut, Benefitting Bring It 4 Braylon Foundation
Second Year Donating 50 Cents Per Donut to Foundation
CHARLOTTE, N.C. (May 1, 2018) —Dunkin’ Donuts will donate 50 cents to the Bring It 4 Braylon Foundation for each Dunkin’ Donuts limited-edition, Braylon-inspired donut sold May 13-19. The ring donut, which has white icing with blue-icing drizzle, is only being sold in the Charlotte metro restaurants. Braylon Beam, who is 9 years old, is a survivor of a brain tumor and became well-known in the area due to his spirited dances post-treatment.
The Charlotte Dunkin’ Donuts started the donut fundraising campaign in May 2017 in honor of Braylon, and during National Brain Tumor Awareness Month, garnering almost $10,000 for the foundation.
“Partnering with the local Dunkin’ Donuts again means that even more families who have a child battling cancer can enjoy some quality time together and financial relief during a very trying time,” states Jesse Beam, Braylon’s father. “That’s because our foundation provides gas cards, groceries, trips and other gifts to the families. With Braylon’s fun-loving personality, it only makes sense to do a fundraiser around something like DONUTS!”
About Dunkin’ Donuts
Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin’ Donuts has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 11 years running. The company has more than 12,200 restaurants in 45 countries worldwide. Based in Canton, Mass., Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.